To round out its portfolio with a powerful regional manufacturer, EP Group approached Alfanar — the largest electrical equipment manufacturer in MENA — and secured a partnership as its official distributor for the UAE.

Alfanar is a Middle Eastern industrial heavyweight, with a vast portfolio of electrical products manufactured at scale across the region. Few names carry comparable recognition across MENA’s construction and infrastructure sectors.

The agreement carried an estimated turnover of $3 million and filled an important strategic gap: pairing the premium global brands already in EP Group’s basket with a strong, regionally made product range.

That balance matters in a market as varied as the GCC. Projects range from premium developments to large, budget-conscious infrastructure builds — and EP Group’s portfolio now spanned the full spectrum.

For customers, the Alfanar partnership meant a comprehensive, regionally manufactured range available through EP Group’s distribution network, backed by local stock, support, and the assurance of an established supplier.

It also reinforced EP Group’s positioning as a true one-stop source: a single partner able to supply the right product for any tier of project, from high-end specification to value engineering.

Adding a manufacturer of Alfanar’s standing further strengthened EP Group’s credibility with consultants and contractors, who value the convenience and consistency of consolidating supply.

The Alfanar distributorship was a clear expression of EP Group’s portfolio strategy — building depth and breadth so that no project requirement falls outside its reach.