Exponential growth and a surge of data-center projects across the region brought EP Group to the attention of ABB — and in 2023, one of the world’s foremost electrical and automation companies named EP Group its official channel partner for low-voltage (LV) equipment in the UAE.
ABB needs little introduction: a global technology leader whose products underpin power and automation systems on every continent. Becoming an ABB channel partner places a distributor in the premier tier of the industry.
The appointment carried an estimated value of $3.5 million for 2023, with projected growth of 20% year on year — a reflection of both EP Group’s scale and the rising demand its partnership was positioned to serve.
Data centers were a major driver. Their relentless requirements for reliable, certified power infrastructure had fueled EP Group’s growth and demonstrated its ability to deliver on high-stakes, fast-moving projects.
For EP Group’s customers, the ABB partnership meant direct, dependable access to a world-class LV portfolio — from protection and distribution to control — sourced through a partner that understood their projects intimately.
It also marked a strategic leap for EP Group. Aligning with a brand of ABB’s stature elevated its standing across the market and signaled its arrival among the region’s most credible electrical distributors.
True to form, EP Group backed the partnership with technical depth and supply reliability — ensuring customers received not just product, but the specification support and on-time delivery that demanding installations require.
The 2023 appointment was a milestone in its own right, and it opened the door to an even broader ABB relationship that would follow within months.