As infrastructure investment accelerated across MENA, a growing share of projects came to be defined by value engineering — creating clear demand for a strong, dependable mid-range brand. EP Group answered with Lovato.

Lovato Electric is an established Italian manufacturer known for reliable, competitively positioned electrical components — from contactors and protection to controls — used widely across industry and infrastructure.

Beginning as Lovato’s distributor in the first quarter of 2025, EP Group added a mid-range line that sits naturally alongside its premium global brands, ensuring the right product for every project budget.

The timing was deliberate. With more regional tenders specified around cost as well as performance, customers needed a trusted value option — and EP Group was positioned to provide it without compromising on reliability.

For contractors and consultants, the Lovato addition meant they could meet budget-driven specifications through the same partner they relied on for premium projects, simplifying sourcing across their portfolios.

It also broadened EP Group’s addressable market, opening the door to a fast-growing segment of MENA’s infrastructure spend that demanded quality at an accessible price point.

As always, EP Group backed the line with technical guidance and dependable supply, helping customers select correctly and keep projects on schedule.

The Lovato distributorship rounded out EP Group’s multi-tier strategy — premium, mid-range, and regional — so that no project, at any budget, fell outside its reach.