Soon after becoming an ABB channel partner for LV equipment, EP Group deepened the relationship by taking on ABB drives — the technology at the heart of efficient motor control across low- and medium-voltage applications.

Variable-speed drives are central to energy efficiency and process control in modern industry, regulating motors in everything from HVAC and pumping to heavy industrial machinery. ABB is a recognized global leader in the field.

As that leader across the GCC for drives in LV and MV applications, ABB agreed to make EP Group a channel partner for the region, with an estimated turnover of $1 million as the line scaled up.

The addition was a natural complement to EP Group’s existing ABB LV portfolio, allowing customers to source both protection and motor-control technology from a single, trusted regional partner.

For end users, that integration mattered: specifying drives alongside switchgear and distribution from one source simplifies design, procurement, and after-sales support — and reduces the risk of compatibility gaps.

Drives also aligned with the region’s growing focus on energy efficiency and sustainability, positioning EP Group to support customers pursuing lower operating costs and reduced consumption.

As with every line it takes on, EP Group paired the ABB drives offering with engineering support and reliable supply, helping customers select correctly rated units and integrate them smoothly.

The move rounded out EP Group’s ABB relationship and underscored its steady climb from focused distributor to a full-line electrical partner for the region’s most demanding sectors.